In 2005 a global movement was launched for a campaign of Boycott, Divestment and Sanctions (BDS) against Israel. Since then, events with Israeli speakers, Israeli universities, stores that carry Israeli products, and Israeli companies have been boycotted with the goal of delegitimizing Israel. The goal of STAND BUY ISRAEL is to combat the efforts of the BDS protestors through our purchasing power. Every purchase can help make a difference. We know that a real boycott of Israeli companies would have disastrous consequences. Many Israeli institutions are responsible for scientific research to cure disease; Israeli companies develop technology that we use in our cell phones and computers, and new energy technologies are used in other countries. Whether switching your brand of coffee or purchasing a gift, you can actively make the decision to buy Israel.