BUY ISRAEL WEEK LAUNCHES ITS SECOND ANNUAL CAMPAIGN
February 25th to March 3rd
To Help Combat the Boycott, Divestment and Sanctions (BDS) Movement and Promote Israeli Products, Buy Israel Week Begins February 25, 2013
NEW YORK, NEW YORK, February 20th, 2013 – In its second initiative to combat the Boycott, Divestment and Sanctions (BDS) movement and to promote the purchase of Israeli products, Buy Israel Week will take place from Monday, February 25, 2013 through Sunday, March 3, 2013. The campaign will feature special sponsored offers, print supplements published in newspapers in the largest Jewish population centers in the United States, and discount vouchers from a variety of online and local merchants that sell Israeli products through the Buy Israel Week website at www.buyisraelweek.com and on Facebook at www.facebook.com/buyisraelweek
“Many consumers are looking for new ways to support Israel beyond political movements and charities and are unaware of which Israeli products are sold by their local merchants and/or who those local merchants are,” said Frances Zelazny, founder of Buy Israel Week. “Our campaign is aimed at building awareness at the consumer level, so that instead of buying products made from another country their choice is to purchase quality products ‘Made in Israel’.”
In 2005, a global BDS movement was launched against Israel. Since then, events with Israeli speakers, Israeli universities, and stores that carry Israeli products and Israeli companies have been boycotted with the goal of delegitimizing Israel. “The goal of Buy Israel Week is to combat the efforts of the BDS protestors through the purchasing power of consumers, as well as print and social media campaigns,” said Zelazny. “Every purchase makes a difference in improving Israel’s image.”
Buy Israel Week 2013 will build on the success of its first inaugural event by featuring Israeli merchants on its website and Facebook page as well as partnering with various organizations to fight BDS activities in the U.S., media affiliates, Kosher Media Network and promoting specific sectors such as Israeli food and wine.
“Kosher Media Network is honored to present Buy Israel Week to our existing community and the community at large,” said Jamie Geller, founder of Kosher Media Network, which recently joined forces with jmarketing connections, whose properties include jdeal, metroimma, jblasts and Buy Israel Week. “This trailblazing initiative represents all that we stand for—we arm people with information in the sectors of food, health, family and travel, to enrich their daily lives. Now, through Buy Israel Week, people will be personally empowered to help strengthen Israel one of the most important features of Jewish global life.”
“We support Buy Israel Week because the campaign educates consumers about products that are made in Israel, and therefore helps to ensure that Israel’s products are supported and shared across the globe,” said Roz Rothstein, Co-Founder and CEO of StandWithUs, a partner of Israel Buy Week, whose mission is to inform the public about Israel and to combat extremism and anti-Semitism.
“Israel may be known as the ‘start-up nation’ because of the country’s amazing technological innovations that positively affect our everyday lives, but there are also countless Israeli companies producing high quality goods in the fashion, music and food and wine industries that deserve recognition,” said Rothstein. “Naot footwear is a perfect example of a successful Israeli manufacturer that exports its products to countries worldwide. While the power of the purse has been effective in combating BDS, customers who participate in Buy Israel Week will not only be part of a social movement but will also be receiving amazing quality.”
Buy Israel Week 2013 merchants represent a wide spectrum of ‘Made in Israel’ goods with Israeli Wine Club Membership from J Wines, Shalom Sesame DVDs from SISU Entertainment, Israeli films from the Jewish Film Club, Israeli made jewelry from Chen Z Jewelers, beautiful books and calendars from Israeli Photo Art and The Jerusalem Post, and award-winning Israeli wines from onlinekosherwine.com. During Buy Israel Week, individuals can support many Israeli charities ranging from Meir Panim, Migdal Ohr, Aleh Foundation and many more. Local merchants across the U.S. selling Israeli products are also participating.
Buy Israel Week 2013 sponsors include: Kosher Media Network, Joy of Kosher with Jamie Geller, Dan Hotels Israel, U Boutique, Eddie’s Kosher Travel, Dorot, EL AL, jdeal, Meir Panim, Israel Bonds and 12 Tribe Films. Sponsors will also be given added exposure through ongoing social media and blog posts.
About Buy Israel Week
Buy Israel Week is an integrated campaign that is aimed at combating the Boycott, Divestment, Sanctions (BDS) movement that is actively sponsoring the delegitimization of Israel and organizing boycotts against the purchase of Israeli products around the world. Buy Israel Week held its first inaugural event in November 2011 and will hold its second campaign from February 25, 2013 through March 3, 2013. Print supplements will be issued by the major Jewish media across the U.S. and a series of events are planned to promote the purchase of Israeli goods.
Buy Israel Week is organized by Kosher Media Network, jdeal.com, The Jewish Week Media Group of NY, Washington Jewish Week, Florida Jewish Journal, Tribe Media Corporation, Jewish Standard of New Jersey, Chicago Jewish News, Texas Jewish Post, J. the Jewish News Weekly of Northern California and Jewish News of Greater Phoenix – representing the largest Jewish markets in the United States, as well as the Israel-America Chamber of Commerce, Manufacturers’ Association of Israel, Israel Export and Cooperation Institute, StandWithUs, Philadelphia Exponent and Baltimore Jewish Times.